CLIENTNOVUS STEWARDSHIP
Launch is not the finish line.
A website should not become an orphan after launch.
ClientNovus Stewardship provides defined ongoing care, monitoring, and improvement so the website stays healthy, current, measurable, and aligned with the business.
Defined ongoing service. Not unlimited website work.
A WEBSITE SHOULD STAY OWNED
The website should not become an orphan after launch.
Businesses change.
Services change. Markets change. Teams change. Offers change. Technology changes.
Stewardship keeps the website healthy, current, measurable, and aligned with those changes without treating every small update like a new project.
The goal is not constant change.
The goal is continued ownership of the website as a business asset.
MAINTAIN → MONITOR → LEARN → IMPROVE
Stewardship is a discipline, not a pile of monthly tasks.
Keep the website healthy.
- routine maintenance
- backups where applicable
- uptime awareness
- security oversight
- basic reliability checks
Watch for meaningful problems.
- broken forms or links
- display or mobile issues
- obvious performance friction
- visible tracking failures
Pay attention to what the website is telling us.
- analytics visibility
- conversion monitoring
- calls, forms, and bookings where measurable
- tracking health
- patterns worth investigating
Make structured improvements over time.
- CTA refinements
- trust and service visibility
- mobile improvements
- small approved enhancements
- structured recommendations
Measurement should support better decisions — not produce reports nobody uses.
CLEAR SCOPE
What Stewardship includes—and what remains separately scoped.
WHAT STEWARDSHIP MAY INCLUDE
- technical care
- performance monitoring
- defined business updates
- measurement visibility
- small content updates
- minor conversion improvements
- structured recommendations
SEPARATELY SCOPED
- major new service pages
- new markets or locations
- substantial copywriting or redesigns
- major new site sections
- complex CRM work or advanced integrations
- large SEO programs
- custom functionality
- significant growth initiatives
Stewardship protects and improves the existing asset. Larger growth initiatives remain separate projects. Clear scope makes Stewardship sustainable enough to remain genuinely useful.
ONGOING OWNERSHIP
ClientNovus Stewardship starts around
Defined ongoing service. Not unlimited website work.
Final pricing may vary based on:
- website complexity
- number of sites or locations
- integrations
- update volume
- monitoring requirements
- level of involvement
The goal is a sustainable service that remains genuinely useful.
AFTER LAUNCH
Stewardship works best when the website matters to the business.
Strong fit may include businesses that:
- treat the website as an important customer-acquisition asset
- want ongoing ownership
- expect services or markets to evolve
- value measurement
- want someone responsible for website health
- want a continuing relationship after launch
Stewardship begins after the website engagement and launch responsibilities are complete.
The client should understand:
- what the website project purchased
- what Stewardship covers
- when recurring billing begins
- what remains separately scoped
Clear handoff. Clear recurring scope. Clear ownership.
COMMON QUESTIONS
ClientNovus Stewardship FAQ
Is Stewardship required?
Stewardship is strongly recommended for businesses that want ongoing ownership, monitoring, and improvement after launch.
What does Stewardship include?
Defined technical care, monitoring, business updates, measurement visibility, and structured improvements within the agreed scope.
Is Stewardship unlimited website work?
No. Larger additions, redesigns, major copy work, advanced integrations, new markets, and substantial growth projects are separately scoped.
Does Stewardship include SEO?
Stewardship may include basic website-health, local-search, measurement, or technical observations where relevant. A broader ongoing SEO program is separate unless explicitly included in an agreement.
Does Stewardship include hosting?
Hosting and infrastructure responsibilities are defined in the agreement.
How much does Stewardship cost?
Stewardship currently begins around $399/month. Final pricing depends on website complexity and the agreed ongoing scope.